The Kaira Journal
Strategy, psychology, and the work that actually moves the needle
Recent thinking from Kaira
Strategy, psychology, and the work that moves the needle.
What's worth reading now
The pieces that shaped how we think about marketing
Questions
We keep things clear. No comments section, no noise.
Kaira's strategists and operators. People who've built brands, run campaigns, and watched what actually works. We write from the trenches, not from theory.
We publish what we'd stake our reputation on. No fluff, no trends that won't age well, no advice we haven't tested. If it's here, it matters.
Clarity over clamor. We've found that real conversation happens elsewhere—in strategy calls, in workshops, in the work itself. This is a journal, not a forum.
We're selective about what we publish. If you have something worth saying, reach out. We'll listen, but we won't compromise on quality or relevance.
When we have something to say. Not on a schedule. We'd rather publish one strong piece than five mediocre ones.
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Insights on strategy, psychology, and what actually converts.
