We track what matters: revenue impact, conversion rate shifts, customer acquisition cost, and lifetime value changes. Every metric is auditable. We don't report vanity numbers.

We need visibility into your analytics, CRM, and financial data to measure impact accurately. This is how we prove the work actually moved the needle.

Yes. If competitive sensitivity requires it, we redact company names and specific metrics while preserving the strategic insights and methodologies that made the work effective.

You do. We publish with your permission. Some clients prefer attribution; others request anonymity. The choice is entirely yours.

Documentation happens during the engagement, not after. We publish when the work is complete and results are stable enough to report with confidence.