Marketing as equity
We replace your entire marketing department. No cash required. Equity and capped revenue share instead.
Premium marketing, day one
You get a full department immediately. Strategy, creative, content, paid growth, analytics—the infrastructure that usually costs $200K annually in salary and overhead. We handle it. You keep your equity.
No hiring cycles
No management burden
No cash drain
We fund your marketing, you fund the company
We invest our expertise instead of capital. You preserve runway. We build the marketing function that founders want but rarely afford at the start.
We work with founders who are serious
This is not a volume play. Not a course. We take a handful of founders as embedded partners, manually reviewed, application only.
Founders we choose, not founders who apply
Real equity and revenue share agreements
Direct access to Kaira's core team
What a full marketing department costs
You need strategy, creative, paid media, content, and analytics to move. Most founders either hire it piecemeal, cobble together freelancers, or run it themselves until they burn out. Forge replaces the entire function.
Strategy and positioning
Market research, competitive analysis, messaging architecture, and go-to-market planning.
Creative and brand
Visual identity, campaign creative, brand guidelines, and design systems from day one.
Content and messaging
Blog, email, landing pages, case studies, and conversion-focused copy across all channels.
Paid growth and analytics
Campaign setup, audience targeting, spend optimization, and performance reporting built in.
Drift compounds
Every month without real marketing is compounding opportunity lost.
Runway erodes
Hiring, freelancer overhead, and wasted ad spend quietly drain your capital.
Execution stalls
Without a unified function, campaigns fragment, messaging drifts, and nothing scales.
Founders get stuck
You end up managing marketing instead of building product and raising capital.
Equity and revenue share
No cash required. Capped and founder-friendly.
Ready to move
Apply to Forge or talk to us about Kaira's full services.
Questions
Everything you need to know about joining Forge.
We work with founders at idea, pre-seed, and seed stage who are building real companies and need marketing infrastructure immediately. You need to be serious about growth, coachable, and willing to move fast. We're selective because we embed deeply with a small number of founders.
Equity terms are negotiated individually based on stage, market, and scope. We take a capped stake that doesn't penalize you for future rounds or growth. Vesting aligns with marketing milestones we hit together. No surprises, no hidden dilution.
Revenue share is an alternative or complement to equity, depending on your preference and stage. It caps at a defined ceiling so you're never paying us indefinitely. Terms are negotiated upfront and tied to actual performance.
We work as an extension of your founding team, not a vendor. You get direct access to Kaira's core people. We attend your key meetings, understand your product roadmap, and move at startup speed. We're invested because we own equity.
We start with a sprint to understand your market, product, and vision. Then we build your marketing function in parallel with your product development. You'll see strategy, creative, and campaigns within weeks, not months.
Can we exit this?
Terms are negotiated upfront and documented clearly. If circumstances change, we talk. We're not here to trap founders. We're here to build something together.